How influencer marketing works

It's always a pleasure working with the team at Liquorice. Briefing talent is a breeze, deadlines are kept, and the comms are always friendly and prompt! Really happy with the influencers who have helped create noise for BePure this year.

Emily Parks, BePure

Working with Liquorice has made working with influencers on campaigns a breeze. The communication is always clear and the process is very streamlined. I have never found myself having to follow up with them and the staff are super friendly.

Katie Wharfe, Farmers

We worked with Liquorice recently as they were acting as agent for an influencer we’d identified for a campaign. Not only were we really happy with the quality of the content produced, but Kimberly and the Liquorice team were a breeze to work with. Super responsive, flexible and delivered every aspect within our tight timeframes. Thank you!

Kyra Holland, Content&Co

Working with Liquorice has been a seamless experience. Communication was timely and efficient, making the whole process smooth. The talent we worked with produced high quality content, and provided within deadlines. A great agency to work with.

Bek Wells, Two Birds Talking

Working with the Liquorice team has been an absolute delight. They are incredibly responsive and efficient, delivering impressive results in record time. The content creators consistently exceed expectations, going above and beyond to fulfil the briefs. We truly enjoy collaborating with Liquorice and look forward to building our relationship further.

Abby Brook, Liquid Brands

Working with the team at Liquorice has been an absolute pleasure. Their ease of communication and professionalism is unmatched. From start to finish, they were dedicated to finding the perfect talent for our campaigns and their calibre did not disappoint. The entire process was seamless and stress-free, thanks to their expertise. I highly recommend them to anyone in need of top-notch talent sourcing.

Emma Freeman, Hoozu

We worked with Liquorice to book Lou Heller for a Women In Restructuring and Insolvency (WIRI) internal event. The event was really well attended, and we think that Lou was the reason behind that. She was fantastic and everyone really enjoyed hearing about her journey and her ethos to fashion and style.

Charlotte Houghton, Anderson Lloyd

Raise Communications recently worked with Liquorice to arrange some paid influencer content for a new product launch. The timings to secure talent and deliver the content were tight but the final results were spot on, delivering fantastic reach and engagement.

Lwindi Ellis, Raise (for Lisa’s hummus)

My experience working with Liquorice has been fantastic. Gina is well attuned to the market and recommended the perfect partner for us to work with. We were extremely pleased with the level of coverage we gained in working with our ambassador Niall Williams and our overall Share a Grin result exceed our donations target, meaning we can help more Kiwi kids in need.

Jodene Nigro, Grin

From concept to execution, the collaboration was a smooth process with Liquorice, Kimberly and the talent.

Giulia Di Pietro, Novo

The Liquorice team are a breeze to work. They have a great range of talent who always produce high quality content and really ‘get’ the brief and brand goals.

Zoe Parlevilet, ecostore

We have absolutely loved working with the Liquorice team! Their selection of talent and amazing communication makes the process effortless. They will be a go-to for us for campaigns to come!

Cassandra Grodd, the beauty collective

I have worked with Liquorice for several years now and I can’t fault their service. Talent has been on-hand and arranged at very short notice which has been so helpful over the past few years. I also appreciate the ease of booking, and quick communication.

Daryne Begbie, Te Kahui Whaihanga NZ Institute of Architects

The Liquorice team have been nothing but a breeze to work with when it has come to the Influencer Marketing we’ve dabbled in. Our Taylor Sport launches have been extremely successful, and I think a big part of this success is down to the Content Creators we’ve used and the assets we’ve got from them.

Carlyn Reed, Stirling Sports

Working with Liquorice was one of the best experiences I've had with a talent agency to date. The communication was seamless and efficient, and made organising our PR campaign a whole lot easier. The talent we used did an incredible and thorough job in a timely manner, while still producing top tier quality content. We will definitely be using Liquorice again in the future for these reasons.

Brenna Curtain, Thrive

The team at Liquorice were an absolute pleasure to work with. Gina was quick to respond to my initial query and found the perfect influencer for our client’s campaign. She was able to work within a tight deadline and helped to facilitate some amazing content for our campaign. The process was seamless and straight forward from start to finish.

Monique Porteous, Republik

Always the highest calibre of talent to execute our campaigns. I love working with Liquorice and they will continue to be my first stop when looking to engage talent for our marketing campaigns. The team always go above and beyond for us.

Jessica Grubisa, Overland

Liquorice are such a pleasure to work with! Gina is very thorough and always quick to respond to any communication. We’ve retained long-term partnerships with talent that are managed by Liquorice and have loved working with them. Highly recommend.

Gaby Wimsett, Jeuneora

The team at Liquorice have been an absolute pleasure to work with. They bring a collaborative approach, incredible organisation, great communication and always have a finger on the pulse for opportunities.

Michaela Tan, Group M

Running paid campaigns that get results as well as the look, feel and intent of our briefs is made incredibly easy with Liquorice agency. Couldn’t recommend them highly enough if you want quick, efficient and effective - with a side of proactive problem solving served with a smile.

Imogen O’Neill, Public Library